Archive for the ‘Fiber’ Category

The Consumer Leads the Way on Fiber Content

Tuesday, March 3rd, 2009

The US consumer is looking at the label for fiber content. The US government report showed that the US consumer is becoming more aware of the fiber content of food. This shows a growing interest in the ingredient’s health benefits. This report was prepared to help the US government understand the growing trend in the use of nutrition labels. For the most part people still do not read labels.

“This increase in use may be the result of the increasing popularity of low-carb diets, interest in identifying whole grain foods, or an aging population that is more aware of dietary fiber’s health benefits,” wrote USDA’s Economic Research Service (ERS) in the report, “The Decline in Consumer Use of Food Nutrition Labels, 1995-2006”

 

Soluble fiber has been researched for its benefits to digestive health as well as weight management. It helps the consumer feel fuller and therefore less likely to snack between meals.

 

Now that consumers are becoming more aware of the benefits of fiber, food and drink manufacturers are looking for ways to increase fiber in their products. Studies show that most consumers receive less than half of the daily recommended fiber. For women it is 25g and for men it is 38g per day.